Browsing by Author "Amukuzi, Marion K."

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    Influence of Media Training on the Competence of Journalists in Kenya: Perceptions of Standard Group Limited Managers and Senior Journalists
    (African Journal of Business, Economics and Industry (AJOBEI), 2019) Amukuzi, Marion K.; Githinji, Martin Kuria
    A number of researches have indicated that training institutions have failed to impart skills and knowledge to students that would be transferred to the industry upon graduation and employment, hence the quality of journalists graduating is wanting. The purpose of this study was to investigate the influence of media training on the competency of journalists in Kenya. Curricula were sampled from selected Kenyan universities and adequacy of training material investigated. Non-probability sampling procedure involving purposive and snow-ball sampling methods were used to identify the 9 participants comprising media managers and senior journalists in one media organization. Data was analysed thematically and presented in a narrative form in accordance with the themes. According to the SG media managers and senior journalists, journalists trained in Kenya lack practical skills required in the job market. Consequently, media houses are recruiting graduates in other disciplines such as English, Medicine, and Law while others have resorted to re-training the new recruits. It is recommended that media training institutions, regulators and other stakeholders should revamp existing curricula with the view to making them competency based.
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    Mechanisms For Public Participation In Health Communication Campaigns: Case Of The Universal Health Coverage In Kenya
    (African Journal of Science, Technology and Engineering(AJSTE), 2024) Amukuzi, Marion K.
    Public participation, partnerships, consultation and effective communication are paramount to sustainable public health management. Such interventions are presumed to have a positive impact on health outcomes. Kenya adopted Universal Health Coverage (UHC) as one of the big four priority agenda sand piloted the program was implemented in 2018 in four Counties namely; Isiolo, Kisumu, Machakos, and Nyeri. The Pilot faced numerous problems including lack of adequate information that led to slow uptake and near failure of the program. There was slow response by the public, no guidelines as to what constitutes public participate on and problems related to vastness of the country and ethnic diversity. The objective of this study was to analyze the mechanisms of public participation in health communication campaigns. A systematic review of secondary data was done. Results showed that public participation plan for implementation of UHC in Kenya was not clearly outlined.