Browsing by Author "Dr. Joanes Kyongo"

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    Entrepreneurial Orientation and Growth of Small and Medium Enterprises
    (Stratford Peer Reviewed Journals and Book Publishing, 2025-10) Dr. Job Omagwa; Francis Mutinda; Dr. Joanes Kyongo
    The role of small and medium enterprises(SMEs)in the economy cannot be understated. This sector contributes to the majority of employment, both in the informal and formal sectors. However, these enterprises face several challenges, ranging from inadequate skills to run their operations, inaccessible credit finance, limited credit terms and conditions, and external environmental factors such as pandemics and global economic recessions, which often hinder their growth. This study, therefore, investigated the effect of entrepreneurial orientation on the growth of SMEs. A corresponding hypothesis was formulated and tested. Data was collected from a sample of 384 SMEs spread across eight sub-economic sectors using a 5-point Likert scale structured questionnaire. Analysis was conducted using multiple regression after testing for diagnostic assumptions. The findings of the study showed that entrepreneurial orientation statistically and significantly affected growth of SMEs with a p=0.0001. Coefficient statistics showed a beta value of 0.492, which meant that entrepreneurial orientation increased the growth of SMEs by up to 49% of the realized changes. The study concluded that SMEs should pursue skills and knowledge, which are requirements for effective and better running of business operations, including accounting, marketing, and financial management for growth.
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    Market Orientation and Growth of Small and Medium Enterprises in Machakos County, Kenya
    (International Journal on Science and Technology (IJSAT), 2025-10-09) Dr. Job Omagwa; Mr. Francis Mutinda1; Dr. Joanes Kyongo
    Enterprises realize revenue through marketing of the products and services to potential customers across the economy. Therefore, to orient a firm’s strategies to identify, capture, and turn those market leads into sales and profits requires proper market orientation capabilities. Sadly, not all Small and Medium Enterprises have the capacity to fully align themselves with market opportunities and surmount existing challenges to reap the benefits of such markets. Cognizing this gap, the study investigated the role of market orientation and its effect on growth of Small and Medium Manufacturers in Machakos County, Kenya. A total of 384 SME owners and managers participated in the study by responding to Likert scale questionnaire during the survey. Data was analyzed using multiple regression to test for the null hypothesis. The findings of the study showed that market orientation significantly influenced the growth of SMEs Manufacturing in Machakos County, Kenya, with a p=0.0001. Coefficient of regression showed a positive direction meaning that market orientation influenced growth of SMEs with up to 46% of the change (ꞵ=0.461). Drawing from these results, the study concluded that small and medium enterprises' market orientation, intrinsic resources such as the identification of both current and future markets, aligning strategies towards capturing those markets, and developing products and services required are critical elements that must be possessed by entrepreneurs. It was therefore recommended that owners and managers of these firms must deliberately train and build their skills towards participating in newer markets and innovatively developing newer products and services embedded in technological capabilities to increase their revenue, a critical recipe for growth. Future studies should assess the internal capabilities required by SMEs Manufacturers in participating in regional markets to further boost growth and the larger realization of economic benefits for countries.
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    Strategic Alignment and Service Delivery Excellence in Level Six Hospitals in Kenya: An Empirical Review
    (Stanford Research and Publishing Institute, 2025-03-29) Dr. Job Omagwa; Mr. Simon Waithaka; Dr. Joanes Kyongo
    This study sought to explores the link between strategic alignment and service delivery excellence in Level Six hospitals in Kenya. An empirical review of peer-reviewed articles published in the last decade was conducted, focusing on databases like PubMed, Scopus, and Web of Science. The review synthesized empirical data to uncover themes related to strategic alignment and hospital performance. Findings highlight that hospitals with aligned strategies and operational processes show higher patient satisfaction, driven by timely services, quality care, and staff professionalism. However, disparities exist between urban and rural hospitals. In terms of performance, strategic alignment leads to improved financial outcomes, operational efficiency, and resource management. Yet, rural hospitals face infrastructure challenges that hinder performance, while aligning strategies with national policies remains difficult due to budget and staffing limitations. This review emphasizes the critical need for strategy alignment to enhance patient satisfaction and hospital performance and calls for addressing regional disparities and policy alignment for service excellence.