Books, Book reviews and Book Chapters

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A collection of books, book reviews and book chapters by Riara university staff.

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Browsing Books, Book reviews and Book Chapters by Subject "Business & Industry"

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    Managing the Healthcare Product
    (Routledge/Productivity Press, 2019) Meru, Abel Kinoti; Muriithi, John; Wandera, Emmanuel Okunga; Kinoti, Maru Wanjiru
    Despite the importance and success of marketing in various sectors of the economy, healthcare marketing has not been considered as a core business strategy. Particularly in Africa, health practitioners, due to the professional nature of their occupation, believe that non-medical practitioners may not understand its administration and basic applications in order to craft a good marketing strategy. However, with the growth of the health sector in other parts of the world and the role it plays in the wellbeing and economic development of the people and the nation, in addition to innovations in healthcare service delivery, marketing is fast becoming a strong concept of practice in the healthcare sector. This chapter evaluates marketing issues relating to healthcare products, customers and the latest healthcare innovations and design, among other things. Through healthcare product marketing, a robust customer–seller relationship can successfully be developed. The healthcare customer, in the chapter, has been defined to include patients, doctors and clinical officers, as well as the payer (patient, parents, friends, institutions, government and private insurance companies). This chapter also considers recent developments in health technologies in the world such as telemedicine, m-health, and smart technologies which can usher in a new dawn in Africa by closing the physical geographical distance affecting provision of healthcare, thereby easing the quest for health for all. This, is the aim of marketing the healthcare product.
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    Technology and social media in customer service.
    (Routledge., 2020-05-07) Mugendi-Kiarie, R, Meru, A. K., Ciambotti, G., Ebong, J., & Kinoti, M. W.,
    The rapid transformation of technology in the business sector has brought unprecedented disruptions to traditional practices that relied heavily on human labour force. Technological advancement has made inroads in the entire supply chain with overwhelming ramifications on the firm-level customer interface. Over the years, the developed world and a few Asian countries have rapidly adopted multiple customer interfaces and integration to hasten provision of customer-centric information and services. Today, the same inroads are being witnessed in Africa, albeit at a slower pace. This is largely driven by rapid adoption of smartphones, artificial intelligence, cognitive computing and a myriad of other technologies. All the same, it is clearly emerging that, unlike the past technologies where African firms were deemed passive users, the trend is slowly changing the landscape and pointing to a slowly awakening continent.