The Moderating Effect of Business Category on Investment Management Structure Choices among Insurance Companies in Kenya

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dc.contributor.authorM’Ariba R. Kinoti
dc.contributor.authorDr. Agnes Njeru
dc.date.accessioned2026-01-24T07:44:56Z
dc.date.available2026-01-24T07:44:56Z
dc.date.issued2020-06-30
dc.description.abstractInsurance business is conducted in two broad categories namely general insurance and life insurance. A firm’s business category is an important consideration in making key decisions. This paper examines the moderating effect of firm business category on investment efficiency, firm size and market influence as antecedents of the choice of the investment management structure to adopt. The study adopts a descriptive approach relying on a binary logistic regression model. The study sample consisted of forty-six (46) companies licensed to undertake insurance and reinsurance business in Kenya in 2017. Both primary and secondary data were collected. Data processing and analysis was undertaken using STATA. The study findings indicate that business category is not a statistically significant factor moderating the influence of the other predictor variables in the investment management structure choices of firms although it had the effect of amplifying or diminishing their importance. It is recommended that insurance companies must be cognizant of their business category effects but need not factor it in their decisions on the investment management structures to adopt.
dc.identifier.citationM’ariba, R. K., & Njeru, A. (2020). The Moderating Effect of Business Category on Investment Management Structure Choices among Insurance Companies in Kenya. The International Journal of Business & Management, 8(6). https://doi.org/10.24940/theijbm/2020/v8/i6/BM2005-109
dc.identifier.issnISSN 2321–8916
dc.identifier.urihttps://repository.ru.ac.ke/handle/123456789/2003
dc.language.isoen
dc.publisherThe International Journal of Business & Management
dc.relation.ispartofseriesVolume 8, Issue 6, June 2020
dc.subjectInvestment management structure
dc.subjectinsurance companies
dc.subjectdecision theory
dc.titleThe Moderating Effect of Business Category on Investment Management Structure Choices among Insurance Companies in Kenya
dc.typeArticle

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