School of Communication &Multi-Media Journalism

Permanent URI for this collection

Now showing 1 - 1 of 1

Influence of Media Training on the Competence of Journalists in Kenya: Perceptions of Standard Group Limited Managers and Senior Journalists
(African Journal of Business, Economics and Industry (AJOBEI), 2019) Marion K. Amukuzi; Martin Kuria Githinji
A number of researches have indicated that training institutions have failed to impart skills and knowledge to students that would be transferred to the industry upon graduation and employment, hence the quality of journalists graduating is wanting. The purpose of this study was to investigate the influence of media training on the competency of journalists in Kenya. Curricula were sampled from selected Kenyan universities and adequacy of training material investigated. Non-probability sampling procedure involving purposive and snow-ball sampling methods were used to identify the 9 participants comprising media managers and senior journalists in one media organization. Data was analysed thematically and presented in a narrative form in accordance with the themes. According to the SG media managers and senior journalists, journalists trained in Kenya lack practical skills required in the job market. Consequently, media houses are recruiting graduates in other disciplines such as English, Medicine, and Law while others have resorted to re-training the new recruits. It is recommended that media training institutions, regulators and other stakeholders should revamp existing curricula with the view to making them competency based.