School of Communication &Multi-Media Journalism

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    Enacting the discourse of hegemonic masculinity in the evaluation of stories of male sexual harassment on Kenyan talk radio
    (Pragmatic and Society, 2017) Mueni, Joy; Clifton, Jonathan
    Since MacKinnon’s (1979) ground-breaking work in which she coined the term sexual harassment, there has been very little consensus as to what it actually is. Using callers’ stories of male sexual harassment taken from Kenyan talk radio, the purpose of this paper is to analyse the in situ production of an emic definition of (male) sexual harassment. Further, using positioning theory as a methodology, this paper aims (1) to make visible the gendered identity work that defining, or not defining, an event as male sexual harassment occasions and (2) to show how hegemonic masculinity is achieved through stories and their evaluation by the radio host and other callers who talk certain masculinities into being as normative and others as deviant.
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    Influence of Media Training on the Competence of Journalists in Kenya: Perceptions of Standard Group Limited Managers and Senior Journalists
    (African Journal of Business, Economics and Industry (AJOBEI), 2019) Amukuzi, Marion K.; Githinji, Martin Kuria
    A number of researches have indicated that training institutions have failed to impart skills and knowledge to students that would be transferred to the industry upon graduation and employment, hence the quality of journalists graduating is wanting. The purpose of this study was to investigate the influence of media training on the competency of journalists in Kenya. Curricula were sampled from selected Kenyan universities and adequacy of training material investigated. Non-probability sampling procedure involving purposive and snow-ball sampling methods were used to identify the 9 participants comprising media managers and senior journalists in one media organization. Data was analysed thematically and presented in a narrative form in accordance with the themes. According to the SG media managers and senior journalists, journalists trained in Kenya lack practical skills required in the job market. Consequently, media houses are recruiting graduates in other disciplines such as English, Medicine, and Law while others have resorted to re-training the new recruits. It is recommended that media training institutions, regulators and other stakeholders should revamp existing curricula with the view to making them competency based.
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    Mechanisms For Public Participation In Health Communication Campaigns: Case Of The Universal Health Coverage In Kenya
    (African Journal of Science, Technology and Engineering(AJSTE), 2024) Amukuzi, Marion K.
    Public participation, partnerships, consultation and effective communication are paramount to sustainable public health management. Such interventions are presumed to have a positive impact on health outcomes. Kenya adopted Universal Health Coverage (UHC) as one of the big four priority agenda sand piloted the program was implemented in 2018 in four Counties namely; Isiolo, Kisumu, Machakos, and Nyeri. The Pilot faced numerous problems including lack of adequate information that led to slow uptake and near failure of the program. There was slow response by the public, no guidelines as to what constitutes public participate on and problems related to vastness of the country and ethnic diversity. The objective of this study was to analyze the mechanisms of public participation in health communication campaigns. A systematic review of secondary data was done. Results showed that public participation plan for implementation of UHC in Kenya was not clearly outlined.
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    Our Pregnancy, My Choice: A Feminist Critique of Nerea
    (International Journal of Liberal Arts and Social Science, 2015-08) Mueni, Joy; Omollo, Louise
    The role of media in the fight for the rights of women across the globe is a major interest in contemporary scholarship. While Kenya as a country is making commendable steps towards lifting the status of women through legislation and education, gender equality remains elusive. Feminism has over the years sought to define and defend equal rights of women in social, economic and political spheres. One means to this end is to uncover ways in which dominance and oppression of women are often masked in aspects of our daily lives; through ideology passed down through generations in very subtle ways. This paper therefore uses critical discourse analysis to critique the portrayal of the woman in Nerea, a contemporary music video on abortion. The emphasis is on how patriarchal gender ideologies perpetuate oppressive stereotypical views on the place and role of women in society. This study therefore recommends that depictions of women in media and other social commentary be examined critically. It is often in very covert ways, some intended to achieve the contrary effect that the battle for gender equality is lost.
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    RJN 022: News Reporting and Writing
    (School of Communication & Multimedia Journalism, 2021-11-29) Riara University
    Examination for Diploma in Communication and Multimedia Journalism Day Programme
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    The romance of human leaders? A socio-material analysis of a follower’s account of being inspired
    (Culture and Organization, 2020-11-09) Mueni, Joy; Clifton, Jonathan
    The romance of leadership (ROL) has been much discussed amongst leadership researchers, yet few researchers actually analyze the way in which it is talked into being as it is socially constructed in the here-and now of localized interaction. Drawing on the Montreal School’s interactional twist to Actor Network Theory with which to analyze transcripts of interview talk from a socio-material perspective, the purpose of this paper is to investigate the way in which a follower discursively constructs leadership. Findings indicate that, from the follower’s emic perspective, leadership occurs within a network of human and other-than-human actants that inspire her to act and follow the leader. This therefore challenges and nuances the conventional wisdom of leadership research that locates the ROL in the purely human leader. The implication of this for leadership research is clear: if followers construct (transformational) leadership in terms of socio-materiality, then so should leadership researchers.