School of Communication &Multi-Media Journalism

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Browsing School of Communication &Multi-Media Journalism by Subject "Kenya"

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    Enacting the discourse of hegemonic masculinity in the evaluation of stories of male sexual harassment on Kenyan talk radio
    (Pragmatic and Society, 2017) Joy Mueni; Jonathan Clifton
    Since MacKinnon’s (1979) ground-breaking work in which she coined the term sexual harassment, there has been very little consensus as to what it actually is. Using callers’ stories of male sexual harassment taken from Kenyan talk radio, the purpose of this paper is to analyse the in situ production of an emic definition of (male) sexual harassment. Further, using positioning theory as a methodology, this paper aims (1) to make visible the gendered identity work that defining, or not defining, an event as male sexual harassment occasions and (2) to show how hegemonic masculinity is achieved through stories and their evaluation by the radio host and other callers who talk certain masculinities into being as normative and others as deviant.
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    Our Pregnancy, My Choice: A Feminist Critique of Nerea
    (International Journal of Liberal Arts and Social Science, 2015-08) Joy Mueni; Louise Omollo
    The role of media in the fight for the rights of women across the globe is a major interest in contemporary scholarship. While Kenya as a country is making commendable steps towards lifting the status of women through legislation and education, gender equality remains elusive. Feminism has over the years sought to define and defend equal rights of women in social, economic and political spheres. One means to this end is to uncover ways in which dominance and oppression of women are often masked in aspects of our daily lives; through ideology passed down through generations in very subtle ways. This paper therefore uses critical discourse analysis to critique the portrayal of the woman in Nerea, a contemporary music video on abortion. The emphasis is on how patriarchal gender ideologies perpetuate oppressive stereotypical views on the place and role of women in society. This study therefore recommends that depictions of women in media and other social commentary be examined critically. It is often in very covert ways, some intended to achieve the contrary effect that the battle for gender equality is lost.