School of Communication &Multi-Media Journalism

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Browsing School of Communication &Multi-Media Journalism by Subject "Kenya"

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    Are men sexually harassed?”: Enacting the discourse of hegemonic masculinity in the evaluation of stories of male sexual harassment on Kenyan talk radio
    (John Benjamins Publishing Company, 2017) Joy Mueni; Jonathan Clifton
    Since MacKinnon’s (1979) ground-breaking work in which she coined the term sexual harassment, there has been very little consensus as to what it actually is. Using callers’ stories of male sexual harassment taken from Kenyan talk radio, the purpose of this paper is to analyse the in situ production of an emic definition of (male) sexual harassment. Further, using positioning theory as a methodology, this paper aims (1) to make visible the gendered identity work that defining, or not defining, an event as male sexual harassment occasions and (2) to show how hegemonic masculinity is achieved through stories and their evaluation by the radio host and other callers who talk certain masculinities into being as normative and others as deviant.
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    Enacting the discourse of hegemonic masculinity in the evaluation of stories of male sexual harassment on Kenyan talk radio
    (Pragmatic and Society, 2017) Mueni, Joy; Clifton, Jonathan
    Since MacKinnon’s (1979) ground-breaking work in which she coined the term sexual harassment, there has been very little consensus as to what it actually is. Using callers’ stories of male sexual harassment taken from Kenyan talk radio, the purpose of this paper is to analyse the in situ production of an emic definition of (male) sexual harassment. Further, using positioning theory as a methodology, this paper aims (1) to make visible the gendered identity work that defining, or not defining, an event as male sexual harassment occasions and (2) to show how hegemonic masculinity is achieved through stories and their evaluation by the radio host and other callers who talk certain masculinities into being as normative and others as deviant.
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    Enrolment as Calculated Risk: Community Knowledge of Universal Health Coverage and the Limits of the Deficit Communication Model in Makueni County
    (Journal of African Interdisciplinary Studies (JAIS), 2026-09) Amukuzi Marion Kalusa; Prof. Abraham Kiprop Mulwo; Dr. Jared Obuya
    This article investigates the notion of enrolment as a calculated risk and its implications for universal health coverage in Kenya, focusing on Makueni County. Low enrolment in mandatory health insurance is conventionally diagnosed as a communication problem to be solved through better awareness campaigns. This article challenges that assumption. Drawing on a qualitative single instrumental case study of Makueni County, Kenya, with sixteen key informant interviews and five focus group discussions involving 48 participants analysed through reflexive thematic analysis, the study finds that community Universal Health Coverage literacy is broad but shallow. Awareness of the Social Health Authority is near-universal, but it is marked by three consequential knowledge gaps: an inpatient-only coverage limitation that leaves most common health needs unserved; an annual back-payment obligation discovered by many participants only at the point of hospitalisation; and a maternal-care regression following the withdrawal of a key maternity support programme. Information-channel trust follows a consistent hierarchy in which health workers are most trusted and politicians least, yet the Social Health Authority rollout relied most heavily on the least trusted channels. The central finding is that enrolment decisions are driven not by ignorance but by a calculated risk assessment of whether the scheme offers sufficient value relative to its cost, complexity, and reliability. Three structural features produce rational disincentives to enrol for informal-sector and vulnerable populations. The study concludes that low enrolment reflects a credibility and design problem that no communication strategy alone can resolve.
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    Our Pregnancy, My Choice: A Feminist Critique of Nerea
    (International Journal of Liberal Arts and Social Science, 2015-08) Mueni, Joy; Omollo, Louise
    The role of media in the fight for the rights of women across the globe is a major interest in contemporary scholarship. While Kenya as a country is making commendable steps towards lifting the status of women through legislation and education, gender equality remains elusive. Feminism has over the years sought to define and defend equal rights of women in social, economic and political spheres. One means to this end is to uncover ways in which dominance and oppression of women are often masked in aspects of our daily lives; through ideology passed down through generations in very subtle ways. This paper therefore uses critical discourse analysis to critique the portrayal of the woman in Nerea, a contemporary music video on abortion. The emphasis is on how patriarchal gender ideologies perpetuate oppressive stereotypical views on the place and role of women in society. This study therefore recommends that depictions of women in media and other social commentary be examined critically. It is often in very covert ways, some intended to achieve the contrary effect that the battle for gender equality is lost.